TY  - BOOK
AU  - Li,Charlene
AU  - Bernoff,Josh
TI  - Groundswell: Winning in a world transformed by social technologies
SN  - 9781422125007
PY  - 2009///
CY  - Boston
PB  - [S.n.]
KW  - APLICACIONES EN COMUNICACIONES
KW  - SISTEMAS DE INFORMACIÓN MULTIMEDIA
N1  -  Understanding the groundswell -- Tapping the groundswell -- Groundswell transforms
ER  -