000 00803nam a2200241 a 4500
003 AR-LpUFIB
005 20250311170226.0
008 230201s1998 xxua r 000 0 eng d
020 _a0 8129 3037 1
024 8 _aDIF-M1994
_b2073
_zDIF001898
040 _aAR-LpUFIB
_bspa
_cAR-LpUFIB
100 1 _aSeybold, Patricia B.
245 1 0 _aCustomers.com :
_bHow to create a profitable business strategy for the Internet and beyond
250 _a1st ed.
260 _aNueva York :
_b[S.n.],
_c1998
300 _axx, 360 p. : il. ;
_c25 cm.
505 0 _a Part One. Five steps to success in electronic commerce -- Part Two. Eight critical success factors and case studies
650 4 _aCOMERCIO ELECTRÓNICO
650 4 _aINTERNET
650 4 _aMARKETING
700 1 _aMarshak, Ronni T.
942 _cBK
999 _c51808
_d51808