| 000 | 00955nam a2200205 a 4500 | ||
|---|---|---|---|
| 003 | AR-LpUFIB | ||
| 005 | 20250311170407.0 | ||
| 008 | 230201s2000 xxua r 000 0 eng d | ||
| 020 | _a020165766X | ||
| 024 | 8 |
_aDIF-M6079 _b6202 _zDIF005610 |
|
| 040 |
_aAR-LpUFIB _bspa _cAR-LpUFIB |
||
| 100 | 1 | _aZoellick, Bill | |
| 245 | 1 | 0 |
_aWeb Engagement : _bConnecting to Customers in e-Businnes |
| 250 | _a1a. ed. | ||
| 260 |
_aNueva Jersey : _b Addison-Wesley, _c2000 |
||
| 300 |
_axiv,196 p. : _bil. |
||
| 505 | 0 | _a 1. Becoming a web businnes -- 2. Getting the big picture -- 3. Answering the basic questions -- 4. Getting more form website data -- 5. Identifying questions for your business model -- 6. Using cookies -- 7. Privacy and customer engagement -- 8. Personalization: using customer data -- 9. Responding to the costumer -- 10. Costumers as members of groups -- 11. Building personalized engagement | |
| 650 | 4 | _aCOMERCIO ELECTRÓNICO | |
| 942 | _cBK | ||
| 999 |
_c55397 _d55397 |
||