Web Engagement : Connecting to Customers in e-Businnes
Zoellick, Bill
Web Engagement : Connecting to Customers in e-Businnes - 1a. ed. - Nueva Jersey : Addison-Wesley, 2000 - xiv,196 p. : il.
1. Becoming a web businnes -- 2. Getting the big picture -- 3. Answering the basic questions -- 4. Getting more form website data -- 5. Identifying questions for your business model -- 6. Using cookies -- 7. Privacy and customer engagement -- 8. Personalization: using customer data -- 9. Responding to the costumer -- 10. Costumers as members of groups -- 11. Building personalized engagement
020165766X
DIF-M6079
COMERCIO ELECTRÓNICO
Web Engagement : Connecting to Customers in e-Businnes - 1a. ed. - Nueva Jersey : Addison-Wesley, 2000 - xiv,196 p. : il.
1. Becoming a web businnes -- 2. Getting the big picture -- 3. Answering the basic questions -- 4. Getting more form website data -- 5. Identifying questions for your business model -- 6. Using cookies -- 7. Privacy and customer engagement -- 8. Personalization: using customer data -- 9. Responding to the costumer -- 10. Costumers as members of groups -- 11. Building personalized engagement
020165766X
DIF-M6079
COMERCIO ELECTRÓNICO