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Web Engagement : Connecting to Customers in e-Businnes
Material type:
TextPublication details: Nueva Jersey : Addison-Wesley, 2000Edition: 1a. edDescription: xiv,196 p. : ilISBN: - 020165766X
Contents:
1. Becoming a web businnes -- 2. Getting the big picture -- 3. Answering the basic questions -- 4. Getting more form website data -- 5. Identifying questions for your business model -- 6. Using cookies -- 7. Privacy and customer engagement -- 8. Personalization: using customer data -- 9. Responding to the costumer -- 10. Costumers as members of groups -- 11. Building personalized engagement
| Item type | Home library | Call number | Status | Date due |
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Libro
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Biblioteca de la Facultad de Informática | K.4.4 ZOE (Browse shelf(Opens below)) | Available |
1. Becoming a web businnes -- 2. Getting the big picture -- 3. Answering the basic questions -- 4. Getting more form website data -- 5. Identifying questions for your business model -- 6. Using cookies -- 7. Privacy and customer engagement -- 8. Personalization: using customer data -- 9. Responding to the costumer -- 10. Costumers as members of groups -- 11. Building personalized engagement
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